Charm Soju is made with high-purity purified water through the “ultra-fine nanomembrane multi-water treatment” process. The formula uses natural material additives such as ‘Thomato coccus daniellii’ fruit obtained by harvesting and purifying ‘Thaumato coccus daniellii’, which grows naturally in tropical rain forests, and erythritol – the combination of which is said to provide an excellent cooling sensation.
“참” (charm) loosely translates to “simple and natural beauty” and they market Charm with the phrase “for a clean morning with really nice people”.
Charm Soju is made by the Korean distillery Geumbokju (금복주) which was established in 1957 under the name “Samsan mulsan” (삼산물산). The name was changed to Geumbokju in 1975 and the brand “Charm Soju” began production in 1997.
Charm Soju has been the winner of awards such as:
- CHICAGO International Liquor Fair 2 years in a row, Gold Medal
- Monde Selection Gold 2 years in a row
- Korea Management Association Customer Satisfaction 1st Brand 9 times (2004, 2005, 2006, 2009, 2012, 2013, 2014, 2015, 2017)
