Soju is a Korean spirit which has been the most popular spirit both in Korea and worldwide for decades. It is a clear and colorless alcohol made from starches like rice, sweet potato, tapioca, and wheat.
Chum Churum is one of the top-selling brands of Soju in Korea. It is produced by Lotte Liquor, one of the largest conglomerates in Korea who are involved in a wide varieties of industries like candy manufacturing, fast food, hotels, retail, electronics, industrial chemicals, entertainment, and more. In Korea there’s a theme park called “Lotte World” which consists of the world’s largest indoor theme park.
In addition to its original soju, Chum Churum offers a variety of flavored soju, including the following flavours:
- Yogurt
- Peach
- Apple
- Strawberry
- Blueberry
- Citron
- Calamansi
- Mango
- Green Grape
These flavored Sojus offer a refreshing twist on the traditional beverage and are popular among those who want to try something new. Although the fruit Sojus are gaining popularity outside of Korea, the majority of Soju sold (for most brands) is still original Soju. In Korea the flavoured Sojus are not very popular.
Chum Churum is typically served neat or as a drop shot into a light lager. The beer is most often a Korean beer like Cass, Hite, or Terra but if those are unavailable a light beer like Kokanee or Canadian is often used.
To summarize, Chum Churum is a brand of Korean Soju much like Absolut is a brand of Vodka. Chum Churum is made by the Lotte corporation and is one of the top selling Sojus in the world.